Foundational classes

Classes

Type of class

Campaign management pre-live - Buyers digital workflow up to a campaign going live for new users  

This class covers; 

• How to create a campaign and add buys 
• How to submit for approval* 
• How to manage order's and trafficking 
• How to update financials and obtain serial numbers  

*If utilised by the agency 

** If the group is entirely search media then no post live required and class is 1.5 hours

Campaign management post-live - Buyers digital workflow after a campaign has gone live for new users 

This class covers; 

• A refresh of knowledge covered in pre-live 
• How to actualise buys and reconcile  

Campaign management overview for managers or finance - An overview covering the entire workflow for either managers or finance (request appropriate)

This class covers; 

• How to add a campaign and bookings 
• How to submit for approval* 
• How to manage orders and trafficking  
• How to actualise and reconcile bookings 

*If utilised by the agency 

Specialty classes

Google Ads integration for existing users - Buyers workflow for adding and managing Google Ads bookings with integration

This class covers; 

• How to add a search order using Google Ads integration and common scenarios
• How to traffick to Google Ads
• How to actualise buys and reconcile

Facebook integration for existing users - Buyers workflow for adding and managing Facebook bookings with integration 

This class covers; 

• Creating new, and linking to existing Facebook campaigns using the integration
• Common scenarios
• Using the traffic view to push into Facebook
• How to actualize using Facebook data

DV60 integration for existing users - Buyers workflow for adding and managing DV360 bookings with integration

This class covers; 

• Creating new DV360 campaigns within Buyer Workflow
• Linking back existing DV360 campaigns to Buyer Workflow
• Using the order and traffic view relating to DV360
• How to actualize using DV360 data

The Trade Desk integration for existing users - Buyers workflow for adding and managing The Trade Desk bookings with integration

This class covers; 

• How to add a buy using The Trade Desk integration and common scenarios
• How to traffick to The Trade Desk
• How to actualise buys and reconcile

Adding Google DST fees for digital buys - This webinar is suitable for all buyers who are current users that need to understand the process of adding Google DST fees for display buys

This class covers; 

• Creating a new campaign with this enabled
• Amending existing campaigns to enable this
• Adding the fee to new Google display buys and amending existing Google display buys that require this
• How to actualise and reconcile this fee

Adding Google DST fees for search buys - This on-demand webinar is suitable for all buyers who are current users that need to understand the process of adding Google DST fees

This class covers; 

• Creating a new campaign with this enabled
• Amending existing campaigns to enable this
• Adding the fee to new Google buys and amending existing Google buys
• How to actualise and reconcile this fee