Digital Foundations learning path

Upon completion of this pathway, you would have displayed an understanding of the foundations of the Prisma platform for digital campaign management and will be issued a digital credential to confirm this.

Classes

Type of class

Class one: pre-launch for digital - Buyers digital workflow up to a campaign going live for new users  

This class covers; 

• How to create a campaign and add buys 
• How to submit for approval* 
• How to manage orders and trafficking 
• How to update financials and obtain serial numbers  

*If utilised by the agency 

Class two: post-launch for digital - Buyers digital workflow after a campaign has gone live for new users 

This class covers; 

• A refresh of knowledge covered in pre-launch class 
• How to actualise buys and reconcile  

Overview for managers or finance - An overview covering the entire workflow for either managers or finance (request appropriate)

This class covers; 

• How to add a campaign and bookings 
• How to submit for approval* 
• How to manage orders and trafficking  
• How to actualise and reconcile bookings 

*If utilised by the agency 

Foundations Plus learning paths

Google Ads Foundations Plus - Upon completion of this pathway, you would have displayed an understanding of the foundations of the Prisma platform for Google Ads and will be issued a digital credential to confirm this.

This learning path covers:

• How to link back existing Google Ads budget to Prisma

• How to create budgets to push from Prisma into Google Ads and how to increment the budget

Facebook Foundations Plus - Upon completion of this pathway, you would have displayed an understanding of the foundations of the Prisma platform for Facebook and will be issued a digital credential to confirm this.

This learning path covers:

• Creating an integrated Facebook campaign

• Incrementing the budget of a campaign

• Linking to an existing account budget

• Creating a campaign with future dates

• Campaign scenarios

Google DV360 Foundations Plus - Upon completing this pathway, you will have displayed an understanding of the foundations of the Prisma platform for Google DV360 and will be issued a digital credential to confirm this.

This learning path covers:

• The two workflows in Prisma that use DV360 integration
• Adding a programmatic package and line
• Adding a markup fee
• Adding a DV360 fee
• Trafficking through to DV360
• Actualising integrated buys

Reports 2.0 Foundations Plus - Upon completion of this pathway, you will have displayed an understanding of the foundations of the Prisma platform for Reports 2.0 and will be issued a digital credential to confirm this.

This learning path covers:

   • What is Reporting 2.0

   • Terminology

   • Home Screen Navigation

   • Scheduling Reports

  • Running Existing Reports

  • Creating New Reports

The Trade Desk Integration - This recorded webinar is suitable for all existing Buyer Workflow users

This webinar will cover:

• Introduction and navigation
• Create a programmatic campaign
• Link existing Trade Desk campaigns
• Updating planned spend to Trade Desk
• Post-launch workflow

Creating a Prisma Campaign with Multiple PO's - Workflow for using Multiple PO's

This class covers; 

• Selecting the Multiple Purchase Order (PO) feature in Spectra
• Creating a campaign with Multiple PO's
• Linking booking's to the PO's

Creating Custom Fees in Prisma - Building and maintaining campaigns

This class covers: 

• What are custom fees

• Creating a custom fee

• Amending a custom fee

Actualising and Reconciling Custom Fees - Actualize and reconcile custom fees within a Prisma campaign.

This class covers; 

• Actualising and reconciling bookings linked to custom fees
• Actualising and reconciling custom fee
• Making changes after reconciliation.